You Have To Lead With One
You’re a yoga teacher, life coach, graphic designer, tango instructor, massage therapist who also does psychic readings.
I get it. I have a lot of interests too.
I got my yoga teacher certification in 2007. I spend hours every week studying copywriting. I’m diving headfirst into developing my sexual practice. I used to breakdance in high school. I love to travel and have created a life where I’ve been doing it full-time for the past 20 months.
I used to teach public speaking in graduate school. I’ve spent the past two years learning everything I can about internet marketing. I’ve optimized my body through eating 90% Paleo, moving my body a lot, and regularly lifting heavy things. I write almost every day. And I throw some of the best parties you’ll ever attend in your life.
But when you click on my website, you don’t see offerings for private yoga lessons, event planning, personal training, or travel hacking help.
Even though I could sell those services and deliver them well. And make $50-100 an hour doing all of them.
But would you want to pay for personal training from the event planner or get travel advice from the yoga teacher?
No. You’ll give your money to THE (insert profession here).
I give my money to Kyle Durand because he’s THE business foundations guy.
I gave my money to David Deida because he’s THE sexual practice guy.
And I’d give you my money if I knew you were THE __________.
You can have hundreds of interests and talents.
But you have to lead with One.
PS – What are you leading with? How are you showing up in the marketplace?